Key GA4 Reports for Effective SEO Campaign Measurement

Search engine optimization (SEO) has become an essential component of any successful online marketing strategy in the fast-paced digital world.

With businesses vying for a competitive edge, it’s crucial to ensure your SEO campaigns are delivering the desired results.

What’s a Key Difference Between Google Analytics 4 Properties and Universal Analytics Properties?

A key difference between Google Analytics 4 (GA4) properties and Universal Analytics properties lies in their underlying tracking models and data collection methods. Universal Analytics (UA) operates on a session-based tracking model, where each user interaction is associated with a session and a unique client ID.