11 SEO Link Building Techniques That Work in 2023
What is link building
“Link building” is like making roads on the internet. Websites get more visitors when other sites link to them.
It’s like a vote of trust. To build links, people ask or create good content that others want to share. These links help websites rank higher in search results, like being at the top of a list.
Just like good roads connect places, good links connect websites, making it easier for people to find and visit them.
Link building is a way to make websites popular on the internet. It’s like getting recommendations from other websites. By having many good recommendations (links), a website becomes more important to search engines.
This helps the website show up higher when people search for things online.
Why is link building so important
Link building is like building a network of recommendations for your website. Just as people trust the suggestions of friends, search engines trust websites that have many quality links pointing to them.
These links act as votes of confidence, boosting your website’s credibility and visibility in search results.
The more authoritative and relevant websites that link to yours, the more likely your website will be considered an important source of information.
However, it’s crucial to focus on quality over quantity – a few strong, well-chosen links can have a greater impact than many weak ones.
In essence, link building helps your website become a recognized and respected player in the digital community, leading to higher rankings and more visitors.
The different types of backlinks
There are two types of backlinks: dofollow and nofollow.
- Dofollow links
Dofollow links are digital endorsements that not only connect websites but also signal search engines to follow and credit the linked site, enhancing its authority and search ranking. - Nofollow links
Nofollow links are web links that don’t pass on the usual SEO benefits to the linked website. They prevent search engines from considering the link for ranking and authority calculations.
11 effective link building strategies you can use to rank higher in search engines in 2023
1. Start with keyword research
Embark on your online journey by delving into keyword research.
It involves identifying words and phrases people use to search, aiding in tailoring your content to match these queries and boosting the chances of your website being discovered by those seeking relevant information.
Keyword research is the foundation of online visibility. By uncovering the right words, you ensure your content resonates with searchers.
This strategy enhances your website’s chances of ranking higher and attracting the desired audience.
2. Use keywords in anchor text
Incorporating keywords into anchor text is a strategic approach in link building.
Anchor text is the clickable text of a hyperlink, and when it contains relevant keywords, it signals to search engines the topic of the linked page.
This enhances the link’s context and boosts the linked page’s ranking for those keywords. However, balance is key – overuse of keyword-rich anchor text can appear unnatural and trigger penalties.
Aim for a mix of descriptive anchor text that provides context while occasionally including targeted keywords to create a balanced and effective linking strategy.
3. Commit to regular link building
Keep building links regularly. It’s like adding friends to your website. More links mean search engines trust your site more.
This helps your site show up higher in search results, getting more visitors over time.
Make link-building a habit. Regularly getting good links is like making your website popular.
It tells search engines your site is important, so you appear higher when people search online.
4. Build links from relevant websites
Link building from relevant websites is like connecting with like-minded peers.
When your website earns backlinks from sources in the same field or topic, it adds weight to your authority. These contextual links tell search engines that your content is trusted within its niche, boosting your rankings. Relevance is key – links from unrelated sites might not carry the same impact.
Focusing on building connections from sites that share your subject matter enhances your site’s reputation, ensuring that your online presence aligns with what your target audience is searching for.
5. Create infographics and other visual assets
Crafting infographics and visuals is a creative link-building strategy. These eye-catching assets present information in a visually appealing way, making them highly shareable.
When others use your infographics on their websites, they often link back to your site as the source. This not only enhances your site’s visibility but also establishes you as an authoritative resource.
Engaging visuals are more likely to be shared, increasing your chances of attracting organic backlinks.
By consistently creating valuable visual content, you’re not only building links but also providing valuable resources that can establish your site’s credibility and draw in a wider audience.
6. Create share-worthy content
Crafting share-worthy content is a link-building powerhouse. When you create valuable, engaging, and unique content, people naturally want to share it.
This sharing often includes backlinks to your site, expanding its reach. Quality content resonates with your target audience and builds trust, increasing the likelihood of others referencing and linking to it.
not only improves your site’s authority but also drives organic traffic.
By consistently producing content that adds value and resonates with your audience, you’re creating a sustainable link-building strategy that not only benefits your website’s visibility but also establishes it as a reliable source of information.
7. Use influencer marketing
Utilizing influencer marketing is a strategic link-building approach. Collaborating with influencers who have a strong online presence can expose your website to their followers.
When influencers mention or endorse your content, it often includes backlinks to your site. This not only brings in targeted traffic but also adds to your website’s credibility and authority.
As influencers hold sway in specific niches, their endorsement acts as a valuable vote of confidence.
By tapping into their audience and network, you’re effectively leveraging their reach to enhance your own, amplifying your link-building efforts and expanding your website’s visibility.
8. Leverage guest blogging
Leveraging guest blogging is a strategic way to build links. By writing high-quality articles for other websites in your niche, you gain exposure to their audience.
Typically, you can include a link back to your own site within the content. This not only drives targeted traffic but also establishes your authority as an industry expert.
However, the focus should be on providing valuable insights rather than solely on link placement.
Guest blogging helps you tap into existing communities, expanding your reach and network while creating mutually beneficial relationships that contribute to your website’s credibility and growth.
9. Host competitions and giveaways
Hosting competitions and giveaways is a creative link-building strategy. By offering valuable prizes, you attract attention and engagement.
Participants often share the contest on their websites and social media, providing opportunities for backlinks. This approach taps into the power of user-generated content, increasing your website’s visibility and engagement.
While the main goal is user participation, the added benefit of acquiring organic backlinks amplifies your website’s authority. Effective competitions and giveaways not only foster a sense of community but also bolster your online presence, ultimately contributing to a well-rounded link-building strategy that combines engagement and promotion.
10. Don’t forget about local SEO
Don’t overlook local SEO in your link-building efforts. For businesses targeting local customers, securing links from local directories, community websites, and review platforms is vital.
These local citations validate your business’s location and services, boosting your visibility in local search results. Backlinks from locally relevant sources establish your credibility within your community, attracting nearby customers.
By focusing on local link-building, you create a strong online presence in your immediate area, enhancing your chances of being discovered by individuals actively seeking local products and services.
11. Make sure your website is mobile-friendly
Ensuring your website is mobile-friendly is crucial for effective link building.
With more people using mobile devices to browse, a responsive and user-friendly mobile site is essential for retaining visitors and encouraging them to share and link to your content.
Google also values mobile-friendliness in its ranking algorithm, making it a key factor for SEO success.
A mobile-friendly site enhances user experience, making it more likely for others to link to your pages and improving your overall website visibility in search results.
A mobile-responsive design ensures your link-building efforts reach a broader and ever-growing mobile audience.
